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- Issue 4/23
Issue 4/23
The latest in answer engine optimization, AI SEO, and marketing AI.
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My take: Structured data will be just as important as content as AI transforms SEO.
Get on JSON-LD and schema. Make your content as machine-readable as possible. We’re in the opening quarter of answer engine optimization, so making things convenience for AI is as important as what the AI reads.
My take: I am hoping that Google will not be forced to divest Chrome. It’s one of their best products, and they do a great job with it.
Yes, Google’s monopoly on search should end. I hope Chrome is not collateral damage.
My take: Getting in front of your customers is going to require more personalization at scale. I think there will be a Power Law emerging here:
Companies that focus on discoverability and “getting chosen” by AI agents will win. Companies that create content for the sake of creating will lose.
My take: This is table stakes, but I’m happy to see increased competition for consumer mindshare. It’s the American way.
My take: I like giving Google shit, but Gemini 2.5 Flash is amazing. Props to Google.
My take: At Open Forge, we are American patriots. An American company needs to buy TikTok.
In the meantime, this is a good development. Focusing on citations means the market (including AI search engines) care about the truth. If you’re building content, make sure your resources are cited and trustworthy.
My take: Perplexity isn’t taking on ChatGPT head-on. Instead, they’re doing things like this - unorthodox GTM - to differentiate. I think it’s smart.
My take: There's a ton of information to digest in this report. I think there are three key takeaways:
Answer engines are already changing the way B2B buyers look for solutions
Create user-generated content because other buyers are looking for that
Focus on getting onto review sites like G2.
My take: The AI wars have only just begun.
My take: See above.
My take: We wrote about this in our own blog. Zero-click search (ZCS) is already disrupting search and killing companies.
ZCS will be the single most significant driving factor of the AI SEO age.
My take: Showing love to one of the great tech companies of our time.
My take: If you aren’t using AI to create content, you’re self-sabotaging. The point isn’t to replace human beings - it’s to augment what talented people can do. That means create your own workflows, find the AI that serves you best, and let it rip.
Whatever you do, stop waiting. Put skin in the game and start making.
My take: The irony of technology companies transforming how we do business is that something so abstract like a “brand” will end up becoming a winning differentiator.
For answer engine optimization, AI will use brand signals to “rank” your content and company in search results. If you’ve done the work to get your brand name out there, you’ll end up beating companies with superior products simply because you have better distribution.
My take: Get on AI. Use it in your daily workflows. I use it to make YouTube videos, blog content, and LinkedIn posts. The cost to entry is low; there are no excuses.
My take: Search engines want vector-based content. In other words, they don’t want horizontal content on every topic you can think of.
Instead, build content that drills deeper into your niche. It’s tempting to create content that’s tangentially related to your niche, but don’t do it.
Answer Engine Optimization Strategies and Tips
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